Cancer Center Recognized for Cancer-Fighting Messages

Mary Bird Perkins Cancer Center has received several awards in recognition of its cancer-fighting messages.

(Baton Rouge, La.) Mary Bird Perkins Cancer Center has been named the recipient of several national and local advertising awards in recognition of its cancer-fighting messages. Accolades were presented from the following: CLIO Healthcare Award, Cancer Awareness Advertising Awards, Healthcare Advertising Awards and Baton Rouge Chapter of the American Advertising Federation. “With the vast number of communication mediums and information available, sorting through to the true message can often be difficult. I’m proud we have been recognized for effectively communicating information that will help keep our community well and promote good health,” said Linda Lee, Cancer Center administrator. Recent awards include: “Live Courageously” Campaign

• “The Note” TV spot, Bronze Award – CLIO Healthcare Award
• “Thank You” TV spot, Silver Award – Healthcare Advertising Award
• Print ad, Gold Award – Healthcare Advertising Award
• Billboard, Bronze Award – Healthcare Advertising Award
• Advertising Campaign with TV, Silver – Healthcare Advertising Award

The 2013 Taste event collateral

• Silver Award – Cancer Awareness Advertising Award
• Merit Award – Healthcare Advertising Awards
• Silver Addy – Baton Rouge Chapter of the American Advertising Federation

The 2013 Taste logo

• Gold Award – Aster Award
• Silver Award – Healthcare Advertising Award
• Silver Addy, Baton Rouge Chapter of the American Advertising Federation

“Sheila’s Journey” video production,

• Silver Addy Award from the Baton Rouge Chapter of the American Advertising Federation

Mary Bird Perkins Cancer Center is the most comprehensive cancer center in Louisiana offering patients the convenience of receiving high-quality, advanced care close to home. The Cancer Center is part of the National Cancer Institute Community Cancer Centers Program (NCCCP), a group of competitively selected cancer centers developing a national model for community cancer care.