Mary Bird Perkins Cancer Center Names Jodi Conachen Vice President of Marketing and Communications
(Baton Rouge, La.) Mary Bird Perkins – Our Lady of the Lake Cancer Center has named Jodi Conachen to the role of vice president of marketing and communications where she is responsible for advancing the organization’s mission through comprehensive messaging and brand strategies.
Prior to Conachen’s new role at Mary Bird Perkins, she was senior manager of communications at Community Coffee Company where she helped increase brand awareness through key marketing efforts and influencer campaigns to drive business results. She was also instrumental in leading the communication and digital strategies for the company’s successful national expansion and the creation of engaging experiences for consumers. Conachen also previously held leadership positions at the Louisiana Department of Transportation and Development and Woman’s Hospital.
“We are pleased to welcome Jodi to our team and look forward to her contributions to Mary Bird Perkins’ efforts to improve survivorship and lessen the burden of cancer,” said Todd Stevens, president and chief executive officer, Mary Bird Perkins Cancer Center. “She comes to the organization with a wealth of marketing and communications knowledge and experience that will help bolster our ability to reach more people with what can be lifesaving messages.”
Conachen belongs to local public relations and advertising organizations and has served on a number of boards, including in the role of president of the Louisiana Society for Hospital Marketing and Public Relations. She has also received awards for her communications work and has presented both locally and nationally on related topics.
“Mary Bird Perkins is a beloved institution within our community and it continues to expand throughout the Gulf South as more people learn about the tremendous clinical expertise and compassion available close to home,” said Conachen. “I look forward to working with our many hospital and academic partners to further awareness of how we are doing more to fight cancer than ever before. It’s a privilege to be a part of Mary Bird’s venerable legacy of exemplary cancer care.”
Conachen holds a Master’s in Business Administration from Louisiana State University in Shreveport and received her undergraduate degree in public relations/mass communications from Louisiana State University in Baton Rouge.
About Mary Bird Perkins Cancer Center
Mary Bird Perkins Cancer Center is a regional cancer care organization that has been fighting cancer for almost 50 years. The cancer care organization provides care at nine centers in Baton Rouge, Covington, Hammond, Houma, Gonzales, Zachary, and Natchez, and its service area encompasses 18 parishes across Southeast Louisiana and several counties in Mississippi. For more information, please visit www.marybird.org.