Pouring for a Cure

Pink concrete mixer truck wheels around town and kicks off Mary Bird Perkins – Our Lady of the Lake Cancer Center’s Geaux Pink campaign


(Baton Rouge, La.) Martha Thomas, a driver for Quality Concrete Group (QCG), is proud to drive the company’s new pink concrete mixer truck around town to help spread greater awareness for breast cancer. Thomas has been touched by cancer with both of her parents having fought the disease, and as a woman, she’s excited to be a part of the rolling public service announcement that thousands will see as she visits job sites throughout Baton Rouge. The newly designed truck is part of QCG’s participation in Mary Bird Perkins – Our Lady of the Lake Cancer Center’s (Cancer Center) annual Geaux Pink fundraising and awareness campaign.

During an Oct. 3 ribbon cutting at the Cancer Center for the new pink truck and kick off for Geaux Pink, Mike Price, QCG co-owner, said that as a company they wanted to do something to help fight breast cancer in the community and partner with an organization where their support could touch the greatest number of people.

“Patients being treated for breast cancer can get the best care possible at the Cancer Center and our city is fortunate to have a facility of this caliber,” said Price. “We wanted to be a part of bringing even greater care to those fighting a disease that has touched almost every person we know in some way.”

In addition to generating awareness with the pink truck, Price and his business partner, Jeff Poche, will also make a contribution to the Cancer Center to directly support cancer awareness, early detection and screening programs in the local area.

“We so appreciate Quality Concrete Group’s willingness to do something so vastly different and visible that will make a strong statement about their support for those fighting breast cancer, and we also thank them for their generosity in helping to fund the vast services we surround patients with when they receive a cancer diagnosis,” said Ethan Bush, vice president and chief development officer, Mary Bird Perkins Cancer Center. “It takes many resources and experts to provide premier care and community partners like Quality Concrete Group help us continue providing the highest quality cancer care locally.”

Geaux Pink is a signature fundraising program that encourages individuals, schools, businesses and sports teams to join in the fight against cancer during October, National Breast Cancer Awareness Month. For more information, visit marybirdlake.org/geauxpink.


About Mary Bird Perkins – Our Lady of the Lake Cancer Center
As a regional destination for cancer care, Mary Bird Perkins – Our Lady of the Lake Cancer Center offers the most advance technology and services provided by a dedicated team of nationally-recognized oncology experts. The Cancer Center provides best-practice, comprehensive care at every stage of the cancer journey, including disease site-specific multidisciplinary care teams, a robust clinical research program, extensive supportive care services and is the only facility in the Gulf South with the revolutionary Leksell Gamma Knife®Icon™. As a nonprofit organization, donor generosity is essential to sustaining the mission of improving survivorship and lessening the burden of cancer for so many throughout Southeast Louisiana and beyond. For more information on the Cancer Center, and how you can become involved, please visit marybirdlake.org.