Live Pink. Think Pink. Geaux Pink.

Breast cancer is the second leading cause of cancer death in women in the U.S., and during the month of October, which is National Breast Cancer Awareness Month, everyone unites to recognize individuals fighting or who are survivors of this disease. At Mary Bird Perkins Cancer Center, we highlight the fight against this disease through the Geaux Pink program.

Geaux Pink encourages individuals, schools, businesses and sports teams to join in the fight against cancer during the month of October by creating fundraising and awareness events to help improve survivorship and lessen the burden of cancer to support care for patients. Dollars raised from these events contribute directly to the Cancer Center’s breast cancer research, diagnosis and prevention efforts.

Here are five things you need to know about registering for a Geaux Pink event:


Go to the Geaux Pink page

Click on this link to visit the Geaux Pink homepage. Here, you can learn more about Geaux Pink, how it has impacted the community and other events that are happening in and around your area that you can attend. This link is also where you can register your own event.


Choose your location

All Mary Bird Perkins Cancer Center locations benefit from Geaux Pink. Choose the Cancer Center closest to you when registering to host an event.


Choose your event

After registering the location, you must think about what you plan to do for your event. Do you want to host a Geaux Pink sporting event? A Geaux Pink night at a local restaurant? A Geaux Pink free dress day? The options are endless, so be creative and have fun with it.


Keep it simple

It’s important to not spend too much time on the details and logistics. At the end of the day, you’re raising money for a great cause and that’s what matters most.


No event is too big or too small

You don’t have to host the largest Geaux Pink event to still make a difference. Support on all levels is greatly appreciated, so host the type of event that feels right for you.